The Health Care Consumer’s Manifesto
Why do we pay so much for health care in America and get so little?
Attention Shoppers!
Americans love to shop: for gadgets, airline tickets, new outfits, the latest smart phone. We love the act of shopping almost as much as the goods themselves, especially in the digital age.
Why, then, don’t we shop for health care?
Deb Gordon believes we can and should think about our individual health care spending — always increasing — as our own money (because it is). And then, we should act like it and demand value for our money.
Deb Gordon
Innovator I Advisor I Shopper
Deb wants to help Americans become savvy shoppers who get the health care they deserve.
Author, The Health Care Consumer’s Manifesto
Aspen Institute Health Innovators Fellow
Senior Fellow, Harvard Kennedy School (2017-2019)
Eisenhower Fellow, Australia, New Zealand, Singapore
Health care CEO
Award-winning Chief Marketing Officer
Harvard Business School MBA with distinction
Brown University BA in biomedical ethics
Deb’s work explores how to make health care better for consumers. The key? Using consumer purchasing power to force positive change.
Now, she’s turning her research into influence, action, and change.
The Book
In The Health Care Consumer’s Manifesto: How to Get the Most for Your Money (Praeger Publishing, on sale February 29), Deb navigates and demystifies the confusing and frustrating world of health care shopping.
Deb takes readers on a guided tour inside American health care, revealing why health care is so messy, and who is invested in keeping it that way. Through real consumer stories, she makes health care — usually confusing and overwhelming — easier to understand and navigate.
How might health care work if it were truly designed to meet consumer needs? What can and should consumers demand to help create such a system.
A wake-up call to an industry tenuously holding on to the status quo and ripe for true disruption, this book outlines what consumers can do themselves and demand from doctors, hospitals, health plans, and policy makers to get more for their health care spending and in so doing, reshape the health care system into one we all deserve.
